Don Shula Launches New Restaurant Chain

The Miami Dolphins may no longer have the winnigest coach in the history of the National Football League to help them make the superbowl next year (actually, they haven’t had Don Shula for quite some time, but that’s beside the point).

However, Miami is getting to play host to Mr. Shula once again. That is, they get to play host to his new chain of restaurants, Shula Burger.

Mr. Shula, who grew to fame for leading his Dolphins to championship games back in the 1970s and 1980s, is now hoping to cash in on his famous name by pushing a build-your-own-burger burger chain.

The idea is that instead of a fast food experience like one might have when you go to McDonalds, you’ll get to choose right there which veggies go into the hamburger before it ever hits a bun.

The restaurant is also expected to feature other common casual dining fare such as chicken sandwiches and of course an assortment of salads and a veggie burger for those who do not eat meat but want to get some charbroiled goodness into their systems.

The company has heavy expansion plans for Florida, where they hope to expand quickly to a total of 100 locations over the next five years, including a number of franchisees of the company.

Mr. Shula reported that he had been working on the concept for the past two years and that he was now ready to launch in his home state in a big way.

The restaurant already features 32 branches and hopes to expand rapidly to fill the additional markets with the Shula Burger brand name and the coach’s mug shot plastered on the walls of the restaurants all over the country. Whether he will have the winnigest hamburger in the nation however remains to be seen.

 

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