Local Online Listings: Cheap and Easy Online Visibility for Your Restaurant

There are a thousand things you could do to get your restaurant better online visibility, and if you’ve got the money, it’s well worth it to hire someone to do those thousand things for you. That said, there are a few things you can do on your own which will automatically boost your restaurant’s online presence. A very simple one is to ensure that your restaurant is listed in all of the online directories available. There are three tiers to consider.

Getting Your Restaurant in Online Listings, Tier #1: Data Aggregators

A data aggregator is a business which compiles information on individuals or businesses into consumer reports and then sells that information to others. There are a number of data aggregators out there, but well known examples include Acxiom, InfoGroup, and Localeze.

All of these providers push their data to numerous sources, including local search engines and directories. Some of them will let you claim and update your business listing for free; others will charge, but it’s worth your time to claim your restaurant’s listing and to ensure that your information is accurate because information from database aggregators weighs heavily on online visibility.

Getting Your Restaurant in Online Listings, Tier #2: Search Engines

All of the major search engines have business directory listings and it’s wise to ensure that your restaurant is accurately listed in every one of them. Google has Google Places, Yahoo has Yahoo Local, and Bing has Bing Local. It’s free to claim or submit your information to these sources and since search engines represent the largest consumer usage and feature their local listings first in search results, it’s wise to have a presence there.

Furthermore, it’s smart to keep an eye on your listing once created. Along with GPS navigation right to your doorstep, search engine business listings now typically have the option for consumers to leave reviews about your business on these sites as well. These reviews are visible to everyone and are often the first thing people will see when they search for you, so it’s important to keep an eye on them and address anything that could adversely affect your establishment’s reputation.

 Getting Your Restaurant in Online Listings, Tier #3: Online Business Directories

Last but not least, you’ll want to claim or submit your information to the variety of online business directories that are out there. Many of these directories are designated to be replacements for phone books or Yellow Pages, and listing your information within the directory is typically free. Well known examples include Yelp.com, Yellowpages.com, Superpages and Supermedia.

Aside from ensuring that your listing is visible to users of these sites, adding your listing here serves the dual benefit of building backlinks to your company’s website – which, in turn, also boosts your online visibility.

Even if you are already listed in a number of online directories, it’s wise to not only look for more, but also to ensure that your information is accurate. If you’re a franchise, spend some time focusing on local listings and include your geographical location in your information so that it will come up in search results for local users.

Of course, there are a ton of other things you can do to boost your online visibility, but ensuring that you’re listed in online business directories is a simple and easy way to start.

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