Posts Tagged ‘server training’

Sustainable Seafood: How Demonstrating Your Commitment to Integrity can Increase Your Revenue

January 30, 2013

As people become more environmentally aware of the impact their choices make, sustainably harvested seafood has come under the spotlight in restaurants around the country. Numerous fish species have been harvested to the point of decimation, and fisherman around the globe have come under scrutiny for their unsustainable practices.

As a result, people want fresh seafood and they want to know where it’s coming from before they buy. As such, it is a smart move on the part of every restaurant owner who serves fish and other types of seafood to not only ensure that there are sustainable species on their menus, but also to educate their servers and wait staff accordingly.

Educated Servers = More Sales, Happier Seafood Customers

One of the simplest ways to build your reputation (and thereby increase your revenue) in relation to seafood, is to educate your servers so that they can talk intelligently to customers about the seafood they are serving. With rapidly changing menus and a sea of information about the best choices in seafood, people are really confused about what is the right way to go.

Therefore, it’s more important than ever to demonstrate the quality of what you are serving to your customers and the care that you have taken in selecting it. The only way to do that is to provide your servers with the seafood education they need to adequately address consumer concerns.

Sustainable Seafood Programs Demonstrate Integrity

There are a variety of sustainable seafood programs that restaurant owners can participate in to ensure that they are offering ocean-friendly species to customers. The Monterey Bay Aquarium Seafood Watch is one such program. Partners of the Seafood Watch commit to removing all species from the Watch’s ‘avoid’ list from their menus as well as educating their servers about ocean-friendly seafood.

This organization (as well as few others) also has a nice Power Point presentation that they will send individuals for free which details species currently on the Watch list, if you’re interested in seeing how your menu compares.

Sustainable AND Local Seafood Make an Unbeatable Combination

While it’s important to avoid species of fish whose populations cannot be harvested sustainably, it’s equally important to select species of fish that are as local as possible. Locally harvested seafood not only has less environmental impact, but it also gives you the ability to build your good reputation further by supporting the local community.

You’d be amazed how much of a draw fresh, local, sustainably harvested seafood can create for your establishment. By making these kinds of changes, you are making a commitment to integrity – which goes a long way toward making your business stand out from amongst the crowd and increasing your revenue.

By investing in education for your servers about ocean-friendly seafood, you are ensuring that customers are aware of your environmentally conscious efforts to be an establishment that operates with integrity. Making this kind of commitment further increases the chances that those customers will help you spread the word about your eco-conscious, locally sourced menu.