Posts Tagged ‘pita’

Breakfast in A Pocket – The Newest Jack in the Box Menu Item

August 15, 2010

New ideas for breakfast meals are always being welcomed. Plus, Mediterranean items have become a big business in this country. So, the next logical thing is of course, creating a meal in a pocket. A pita pocket that is.

Jack in the Box restaurants are trying to capitalize on the newest craze in eating out — grabbing breakfast out of the house rather than stuffing down some toast and coffee before heading out the door.

And their answer has been to embrace one aspect of the Mediterranean diet by putting their breakfast meal into the now ubiquitous pocket bread while still staying true to the more traditional American style breakfast.

Mediterranean Bread, American Food

The Jack in the Box breakfast pita will have scrambled eggs, bacon and ham together with American cheese stuffed into the traditional Middle Eastern bread. While natives of the area will be horrified, the meal is expected to be quite a hit. It will be served together with a side of salsa in an attempt to appeal to more health conscious breakfast eaters who still want something tasty to eat.

Jack in the Box is one of those “breakfast all day” types of restaurants so expect to see some people grabbing a pocket full of goodness to eat as a quick lunch as well. The new menu item will be priced at $2.69.

Investor Reaction and Stock History

The new breakfast menu at Jack in the Box isn’t so popular with investors it would seem though, who have pushed the stock down to $20.15 as of this writing, down from a 52 week high of $26.37. Still, expect the chain to continue trying new things in order to entice more people back into their restaurants and to keep investors happy.

The company only owns a little more than half of its 2,200 restaurants nationwide, with 1,200 being company owned and the other 1,000 owned by private franchisees who carry the same menu items but share a portion of their profits with the parent company.