Posts Tagged ‘new customers’

Guest Bartenders Bring In New Business

May 24, 2011

Those running restaurants with bars may want to consider the latest twist to bring in new business: guest bartenders. The idea is that the guest bartender may bring in some new blood by offering a kind of a show when he or she is serving drinks from your bar. In essence, the thought is that since people tend to talk with bartenders about their problems, guest bartenders could easily commiserate with diners on a different level.

The guest bartenders might even be themed with special abilities or skills. They also may have certain signature drinks that they are known for which they can provide to your diners while they are there. The key is to make a big a fuss out of it and to make it sound like an event, kind of like having a famous guest chef who can provide new culinary delights that your diners may not have experienced in the past – a guest bartender could provide new alcoholic delights.

Another thing that may work with this concept is to have guest bartenders who are known for their specific “shtick.” The best bartenders tend to spend time talking to their patrons and put on a kind of a show for the diners. A guest bartender can breathe new life into an otherwise moribund bar by offering your diners something new and exciting as opposed to the standard fare of bartenders whom you have had in the past and who simply served drinks without much personality.

The way to make this successful is of course to ensure that you properly advertise the fact that a guest bartender will be arriving. You’ll want to run ads and make up flyers which make it sound like a big deal, even if it’s not, simply because people will be intrigued by the concept and will want to come in to see what the fuss is about.

How FourSquare Can Benefit Your Restaurant

March 24, 2011

If you haven’t heard of FourSquare yet, then you simply must go and check out their website immediately. FourSquare is a restaurateur’s dream because it turns visiting your establishment (and hopefully eating there) into a social game which is played between friends. These friends “compete” to see how many places they can claim to have eaten at (or visited in general).

It’s also a great way to offer loyalty points to your best customers so that they’ll keep coming back again and again. Here’s what you need to know:

Like Facebook for the Physical World

Facebook has become the digital meeting place for the world, with people getting together at the website to talk about their problems and to ask their friends questions about the best places to go to eat. However, it has a single flaw – it doesn’t translate well into the physical world.

Enter FourSquare instead. FourSquare is a website which is designed from the ground up to provide for a social networking experience which works in the physical world. The program is basically a mobile app designed for the iPhone or Android phones which can be used to allow a person to tell his or her friends that they are currently at a particular location.

More Than Just Where I Am Now

However, the site is much more than just “where am I now.” It’s also about who has visited the most locations and who has spent the most time in a particular location (FourSquare will declare people a “mayor” of a particular location if they spend enough time there).

How You Can Benefit

Get a FourSquare logo for your restaurant and arrange to display it prominently so that people know you participate. Then, offer a discount for those who show you that they’ve registered on FourSquare as being at your restaurant. It’s a simple and powerful way to gain lots of new customers.

Artisanal Condiments Bring in New Customers

October 24, 2010

Looking for a way to attract more and higher paying customer customers to your restaurant? Consider inventing some artisanal condiments for your table. Artisanal condiments can include things like ketchup, mustard and various dips. The thing that makes them special and such an attraction for your clientele in the little twist you put on it that makes it your own.

Consider the Colonel

If you’re not sure about the idea, think about this: what was it that made Kentucky Fried Chicken famous to begin with? It wasn’t so much the idea of fried chicken as much as it was the Colonel’s secret blend of 11 herbs and spices. People were drawn to the taste, something they could only get at KFC and so they flocked to the place in droves.

Lots of restaurants actually trade on their secret sauce and spice recipes in order to get people in the door. In fact, many chefs say that you don’t go to chef school to learn how to cook food. You go to chef school to learn how to make sauce.

If You’re Not Ready to Commit to Your Own Sauces

Even if you are not ready to start inventing your own special blends for your customers, you can still benefit from the artisanal condiments concept. How? Simply bring in some of the more unusual condiments that your competitors aren’t bothering to provide.

Instead of Heinz Ketchup, for example, you may wish to serve something that looks more upscale, like Sir Kensington’s. By offering your diners a more unique experience– something they can get from you that they can’t get at home–you are giving them more of a reason to come in and spend a few dollars in your establishment.

Make it Subtle

The key with offering your own signature condiments or offering upscale condiments is to keep things subtle. Blaring it to anyone and everyone who will listen will make you look like a KFC wannabe (a no-no in any market).

Instead, be subtle and simple have it on the table with your restaurant’s label on it. And of course, make sure that it is both tastier than the ordinary condiment and that your waiters can subtly tell people it’s exclusive to your restaurant.