Posts Tagged ‘mobile application’

Success Strategies for a Restaurant Mobile App Launch

November 5, 2014

The use of mobile applications in the restaurant industry is on the rise, and for good reason. A good mobile app can serve as an ordering and payment platform, a loyalty program, a data collection service and customer communication forum all rolled into one. However, when it comes to choosing a mobile application to best serve your restaurant, you’ve got some choices to make. Here are a few success strategies to utilize and factors to consider.

Lay the Groundwork Before Launching Your Restaurant App

Before bothering to launch a mobile application for your restaurant, make sure that you’ve laid the proper groundwork to ensure its success. Clean up your image online (reviews, general customer sentiment), ensure your website is fully optimized for mobile (and thoroughly tested!), and that your membership program or “e-club” is in place. Most restaurants already have some form of user profile option that allows customers to save their information for faster ordering. Your mobile application is just a larger, potentially more useful extension of that. Take the time to run a social media monitoring campaign to learn what your customers would most like to see in your restaurant’s mobile app. Utilize the opportunity to gauge their interest in, and receptivity to, joining your mobile program and to discover valuable features and functionality that you may not have thought of.

Which Features Need to Be Present to Ensure Maximum Functionality in a Restaurant App?

Speaking of features, it’s smart to make a list of what you want. Consider what features should be present in the mobile application so that it serves the restaurant’s needs with maximum functionality. The most basic of mobile applications serves as an ordering and payment platform. It should also be both affordable and branded. Ideally, it additionally includes a loyalty program, the ability to shape the technology over time, run customer campaigns, provide interchange savings and supply an extensive collection of data, not to mention integrate with the POS.

Customized Restaurant Application or Third-Party Solution?

Now that you know what features you want, the next choice is whether to go with a customized mobile application developer or a third-party solution. Which you choose depends on the needs of the restaurant business. Those that just need a basic ordering and payment service will be fine with a third-party solution. Additional functionality in third-party providers is available, but varies widely, and it can be difficult to find one perfectly suited to your particular business.

Those who want to take their restaurant app to the next level will want to go with a customized application developer, if the means to do so are available. A custom app developer can build pretty much any feature you can imagine into your restaurant’s mobile app. If you decide to go with a custom developer, bring your wish list of mobile functionality and work closely with the developer to make it come to life in the most efficient and practical way.

Restaurant mobile applications represent an opportunity to track consumer behavior, collect data and connect with our customers at a level that was never possible until the digital age. Investing in the development of a mobile application for your restaurant can be a powerfully effective way to engage your customers and improve your bottom line.