Google launched the first version of Google Wallet at a press conference on May 26, 2011. Then the mobile app made its debut on September 19, 2011. A limited amount of restaurateurs are trying out this new system of payment with Google Wallet.
Jamba and Jack in the Box have reported that they anticipate traffic to their stores to increase as tap and go payments become a part of consumers’ everyday routines. For many places, contactless payment may require an upgrade in their current hardware and POS software. But Jamba feels that the change will be worth it in the long run.
Here’s How Google Wallet Works
Currently, you must have a Sprint Nexus S 4G and use Citi Mastercard to apply this technology, but by the beginning of next year that is expected to change. Android already has plans to incorporate Google Wallet as well as just about every other mobile phone company. Since Google is a trusted name, the app is expected to take off.
The system allows for easy swipe with the phone in brick and mortar locations. The app also automatically applies any Google Offers and participating loyalty and gift card locations. Now you can truly go paperless with your coupons!
Soon Google Wallet is expected to add a sticker that you can scan right on the smart phone, enabling the customer to ditch their credit cards and carry everything on their smartphones
Google Wallet Provides Increased Security
Not only will Google Wallet bring an added convenience to eating out, but it is more secure. With any other type of debit card or credit card, it can easily be stolen and used. Google Wallet requires a PIN to access any of its features on your phone. Plus, you can always lock your phone, too.
Currently, Google does not store transaction details, but they are expected to do so. Needless to say, our purchasing demographics will probably be researched and explored for purposes of advertising.
Jim Balis' Blog 