Posts Tagged ‘best restaurant website’

5 Essentials in Restaurant Website Design

December 2, 2011

In the last few blog posts, I talked about marketing and restaurant website design. But what makes the best restaurant website? In this article, I’ll talk about the 5 essentials to a good restaurant website.

  1. Make sure that you can easily update your website.

You may want to change over to a WordPress or Joomla template that can be easily managed by you and your staff so that you can update it whenever you’d like. It also gives you options to add various types of media with an easy-to-understand editor.

  1. Get a website design that allows for growth.

So many times, we see businesses buy the $99 special, but it doesn’t contain any way for you to expand it because you are limited to the number of pages that you have. It’s best to own your own domain and hosting.

  1. Optimize your website so that your target audience can find you.

Let’s say that you are a restaurant located in the Loft District of St. Louis, you should probably have your website optimized with keywords that would reflect that, such as “restaurant loft district”, “restaurant St. Louis”. Don’t forget to optimize for the broader terms with consideration to Google Places and Google Mobile.

  1. Be smartphone friendly.

If a consumer is looking for your location while out on the town, they will probably do it on a smartphone. You don’t want it to show up like a bunch of nonsense.

  1. Tell the guests more about you than just your menu and location.

This is your chance to really reach out to your customer base. Tell them how you got started. Tell them about your visions. You can even have a staff page. Make sure that you include things that enhance the guest experience that they would otherwise not be able to know by just looking at the menu.

Granted, there are still some things missing in this restaurant website design list such as social media buttons, email signup for special offers, a blog, and many other features. Get these five things covered first, and you’ll already be ahead of a lot of your competition.