5 Savvy Ways to Drive More Restaurant Sales

Driving restaurant sales is an art-form that takes practice and creativity to perfect. Nonetheless, there are a number of things that you can do to greatly improve your chances of success. Here are five time-proven ways to build more sales in your restaurant business.

#1. Make Selling More Fun for Staff

Your staff are the hands that make the sales happen. Getting them enthused about boosting sales is key to the success of your plan. Set goals for shift sales and share them with your staff. Try instituting fun and fair shift sales contests for servers and kitchen teams alike.

#2. Utilize Suggestive Selling Techniques

Recognize and reinforce suggestive selling efforts often during a shift and let servers know how they did goal-wise before you release them. Instruct your servers in the psychological aspects of sales, such as how someone will often choose one of two options you present (ex: this high end beer, or that) or how they will often take your suggestion of making their order larger or adding something extra if you simply smile and nod slowly while you ask them if they want it. There is a ton of information on how to be more effective at sales through simple changes in body language, or the words you use, and it’s worthwhile to the restaurateur to train their employees in the art thoroughly.

#3. Encourage Slow Day Restaurant Traffic

Look for ways to bring people in on slower days to help boost sales. For example, if you have a frequent diner program, you could offer double points for orders placed on a slow day or a free piece of pie for orders over $40. Get creative about how to entice people into your establishment.

#4. Build Your Restaurant’s Social Capital

One of the best ways to drive restaurant sales is to be better at local store marketing than the competition. Make a point of visiting every single school, business, charity and organization within a three mile radius of your restaurant at least once a month. Focus on building positive relationships with the people in your trading area and look for ways to either bring them into your restaurant or cater to them directly. Have your managers adopt specific local businesses and come up with marketing plans to drive more sales to each one. A hyper-local community focus is an incredibly effective sales and traffic building technique. Factor in these visits as part of your weekly marketing plans and efforts.

#5. Offer a Consistently High Quality Experience Every Time

All of the previous efforts will go to waste if you’re not ensuring that your restaurant is able to provide a consistent, high-quality experience to your guests every time they visit. Cleanliness, food, quality of service and even how your employees do their suggestive selling needs to be consistent, and of high-quality, in order to ensure that sales continue to grow. Managers should seek out strangers and do table visits every shift, touching every table with hospitality and ensuring that guests are enjoying their experiences.

In sum, utilize sales data to set goals, project upcoming sales and beat sales targets at every shift. Look for creative ways to network with, and tap into, your local community, and brush up on your suggestive selling techniques to make those sales soar.

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