Restaurants Host Classes as a Creative Way to Develop Relationships and Encourage Loyalty

As a restaurant operator, building a relationship with your customers that encourages loyalty and traffic is paramount to your success. One easy and fun way to do that is to host classes about the thing you do best: food (or drinks!). If you’ve got someone on staff with a little charisma, these classes can become cornerstones for bringing new clientele into your restaurant. They can also help strengthen your relationship with consumers who already give their patronage.

Restaurants Teach Customers How to Make The Secret Sauce

Most restaurants have an item or two that they are particularly well known for. It’s no surprise that customers who love it would also love to know how to make it for themselves. Whether you decide to reveal how to make that specialty item that everyone drools over is up to you. Alternatively, you can simply host monthly food classes, featuring a few courses and some drinks.There’s no shortage of opportunities for how your restaurant could put together a fun and engaging food class for your customers’ enjoyment.

Food prep is another area in which to consider hosting a class. Take butchering and meat preparation, for instance. There is a certain segment of the populace (think bachelor parties, for example) that would jump at the chance to do a 2-3 hour demo on how to professionally butcher and grill an assortment of meats and fish. Especially if you included a burger meal in the restaurant afterward and the option to purchase at a discount whatever was butchered in the class. 

Restaurant Mixology Classes Teach Customers to Drink with Flair

Another easy and fun area for restaurants to share their expertise lies in the arena of drinks and cocktails. Mixology classes that teach customers how to make, say, “The Top 20 Drinks Everyone Should Know How To Make,” provides instruction on how to properly taste spirits.Or, even simply showing them how to properly set up a bar can make for fun engaging afternoons that generate a lot of both on-site and referred business.

Avenues to Market Restaurant Classes

Although hosting food classes in your restaurant could improve your sales and traffic, the main purpose is to strengthen your business relationship with your customers; building loyalty and customer engagement. As such, you’ll want to keep that in mind as you look for places to promote your class opportunity. While traditional forms of marketing, such as radio or print ads, are effective, other forms of marketing such as community billboards and local class listings can be equally so. Social media can also be particularly helpful in spreading the word and getting people excited about your new class. Everyone loves to post pictures of themselves doing something cool.

In sum, hosting classes in your restaurant can be an easy way to connect with your customers. You could put on something big, with a lot of bells and whistles, or you could do something grass-roots and casual, according to your restaurant’s particular flavor. Either way, focus on creating a fun and memorable experience that customers will leave telling their friends about!

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One Response to “Restaurants Host Classes as a Creative Way to Develop Relationships and Encourage Loyalty”

  1. lyndaybaker Says:

    Reblogged this on lyndaybaker and commented:
    I love this!

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