3 Tips for Effectively Using QR Codes in Your Restaurant Marketing Campaigns

Over the course of the last few years, QR codes have started popping up all over as businesses try to capture a share of the mobile market. As a restaurant, using QR codes can be quite effective in terms of directing people right to the promotions and information you want them to see – IF it’s done effectively. Here are three must-do tips to ensure that you’re getting the most out of using QR codes in your marketing campaigns.

Your Restaurant’s QR Codes need to have a Clear Purpose

It may seem obvious, but before you start using QR codes on your restaurant campaigns, take a second to ask yourself if having a QR code as part of the advertisement truly enhances the customer’s experience. You want to make sure that it’s worthwhile for the potential customer to go out of their way to scan the code. It’s important that they get something like discounts or special information for their effort – otherwise, why bother? If there’s an obvious benefit to participating by scanning your QR code, customers are more likely to participate.

Furthermore, size and placement of your QR code matters. It needs to be in an obvious location on the advertisement with a clear call to action so that people know what they’ll be getting by following it. Since people need to reach it with their phones, it also needs to be placed where it is accessible to viewers. Make sure the size of your QR code is in scale to the size of your advertisement as well – don’t put a tiny QR code on a big billboard, for instance.

Check Your Links, Shorten the URL, and Link only to Mobile for Restaurant QR Code Campaigns

When designing your QR code campaign, it’s critical that you print out the code at the size and medium you plan to distribute it on and then test it on a variety of different smartphones to ensure that it reads accurately. It’s also smart to use a URL-shortener like Bit.ly or Goo.gl to compact the amount of data you are storing in the QR code. Doing this makes the pixels in the code larger, and therefore easier to scan.

Last but not least, it is of utmost importance that you QR code link to a mobile website. The whole point of using these things is to get mobile users to check you out on the go, and the last thing you need is to lose them at the last moment because you’ve sent them to a site that is a pain to view on a small, mobile screen.

Test, Track, and Refine Your Restaurant’s QR Code Campaigns

It’s smart to test a few different versions of your QR campaigns to see which is the most effective at drawing in customers. You also want to track your campaign results so that you can see how users are interacting with the marketing message and whether or not it is serving its purpose. Most of the URL-shorteners will give you this information, but you can also hire companies that specialize in creating and tracking QR code campaigns exclusively.

The bottom line is that QR codes can be an extremely effective marketing tool for your restaurant if used correctly. Following these simple tips will ensure that you get the most out of your QR code marketing efforts and will help you gain valuable insight for future use.

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One Response to “3 Tips for Effectively Using QR Codes in Your Restaurant Marketing Campaigns”

  1. Standards of Success for Modern Restaurants | Jim Balis' Blog Says:

    […] Joe Schmo was doing in his restaurant down the street, unless his business belonged to the same foodservice category as yours did. These days, competition for the dining dollar spans across all segments. Knowing […]

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