How to Appeal to the Weight-Loss Crowd with Healthy Menu Items after the New Year

While having healthy items on your menus has become increasingly important no matter what time of year it is, the New Year is a particularly good time to blast your healthy options with extra marketing campaigns. The reason for this is that weight loss continues to be the number one resolution that everyone makes when they set their aspirations to start the New Year off right.

Therefore, it makes sense to highlight your healthy eating choices more than ever while the weight loss resolution is still fresh in everyone’s mind. Here are some key strategies you can employ to catch this demographic while it’s hot.

Calorie Counting, ‘Heart Smart’ Choices, and Low Carb Menu Options

Everyone has a different technique when it comes to weight loss. While listing the amount of calories in the food you are serving is one sure-fire way to catch the attention of the weight-loss crowd, it’s definitely not the only way. Many people who would like to lose weight aren’t as concerned about the amount of calories as they are simply about making healthy choices. Therefore, offering menu items that are healthy for the heart or simply even low in carbohydrates can be equally effective in catching the attention of people who are trying to make better choices for themselves.

Offer Smaller Portions and Options to Make Healthier Choices

Another effective strategy to entice the weight loss crowd is simply to offer smaller portion sizes and the option to make healthier choices when they order. For example, allow customers the option to substitute salads instead of fries or to buy a half plate of pasta instead of a full one. These little customization options don’t cost you anything but go a long way toward building a good relationship with your consumers.

Such choices make the customer feel like you really care about meeting their expectations and values. They get to leave feeling like they were able to meet their own healthy resolutions by supporting your establishment, and are far more likely to return as a result.

Don’t Forget about Healthy Menu Options for the Kids

As obesity becomes an ever increasing problem in our country, more and more parents are concerned about the nutritional value of what they are feeding their kids. As such, it makes sense as a restaurant owner to make health and nutrition information available to parents who want to know. Adding a ‘healthy kid’s menu’ can also be a particularly powerful marketing ploy to bring health conscious parents into your restaurant, and it is well known that parents are some of the best word-of-mouth advertisers you can ask for!

All in all, appealing to the weight loss crowd doesn’t have to be particularly difficult. You’ve probably already got several menu items that fall under the healthy eating category. Your only real job is getting the word out about your healthy options now, while dropping a few pounds is still at the top of everyone’s to-do list!

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