Restaurant Social Media: How Good Is Your Branding?

How good is your word-of-mouth reputation? Chances are if you aren’t actively participating in a restaurant social media campaign, you have probably fallen off the radar. In our last blog post, we reviewed some of the best restaurant websites in the industry. A large factor that contributes to the success of these websites involves customer interaction. If you don’t have a social media manager for your corporation, you are giving away business.

National Restaurant News Releases New Social Media Tool

The NRN website announced the release of Restaurant Social Media Index (RSMI) in 2011. The tool was invented to give an analysis of how customers are interacting with restaurant social media. Effectively, this will tell you how the general public rates your brand.

You may submit your restaurant for analysis here. The tool measures and reports on activities concerning your restaurant from the following platforms:

  • Facebook
  • Google+
  • YouTube
  • Twitter
  • Blogs
  • Gowalla
  • Foursquare

By monitoring the activity of your friends and followers, you can tell how well your brand is doing and what customers think. The tool provides the following data:

  • RSMI score out of 300
  • Klout score out of 100
  • Social media growth
  • Ranks your website’s importance on major social networks
  • Customer sentiment

RSMI Top 100 for the Third Quarter

RSMI released the Top 100 social media brands. Here is a quick peek at the top 10.

  1. Starbucks
  2. Wendy’s
  3. Chick-Fil-A
  4. McDonald’s
  5. Outback
  6. Jimmy Johns
  7. P.F. Chang’s
  8. Applebees
  9. Chipotle
  10. Pinkberry

It’s very interesting to see the switch of advertising from print and TV to digital media. For example, Chili’s discontinued three weeks’ worth of TV advertisement in lieu of an intensive social media campaign. The results were astounding. They went under budget and had better results than TV.

We’ll be keeping a close eye on these scores and report interesting findings in the coming months as this scoring becomes standard in the restaurant industry.



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