Wendy’s Company Gets a “New” CEO

Wendy’s recently brought on new President and CEO Emil Brolick. Coming into the position on September 21st, he will receive training and advisement for the rest of the year from outgoing CEO Roland Smith.


Brolick is not exactly new to Wendy’s. He worked on the company’s national marketing plan in the 80s – a plan that fueled 16 consecutive years of same-store sales growth for the chain. His most recent accomplishment is helping turn Taco Bell stores around and provide more same-store sales growth for that franchise.


What’s Going On with Wendy’s?


But a new CEO at the helm isn’t the only major change going on at Wendy’s, says Wendy’s Company chairman Nelson Peltz. Brolic recently told the media that the fast-food restaurant will be re-engineering the core menu (among other things) now that it has sold Arby’s. The plan is to concentrate as much as possible on Wendy’s success.


A CEO Who Carries a Vision


Brolick worked with the Wendy’s team for 12 years, leaving in 2000 to join Yum!Brands. He also did a stint as President of A&W All American Foods and Long John Silver’s.


More importantly, however, was his association at Wendy’s in the last days of the 20th century. Brolick worked closely with founder Dave Thomas to provide strong consumer insights that helped strengthen and fortify the Wendy’s brand.


“Wendy’s is one of the most attractive growth stories in the quick-service restaurant industry,” said Brolic recently. “I am excited to be rejoining the company at such an important point…We will focus on building significant value for all stake holders.”


More than Just Burgers


Brolick’s history of success also includes a Taco Bell turnaround. As its President and Chief Concept Officer, Brolick lead the chain through five years of same-store sales and profit growth.


But Wendy’s new CEO isn’t just about food and profit. He is also Chairman of the Board of Governors of the Boys & Girls Clubs of America.


Outgoing CEO Smith says he looks forward to supporting Smith as Brolick continues to grow Wendy’s sales. The former Wendy’s CEO is stepping down to spend more time with his family in Georgia, he said.


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