Burger King Enters the Breakfast Fray

Well the breakfast craze that we’ve written about seems to still be picking up stream. The latest restaurant to announce a new menu specifically targeted to breakfast eaters is the number 2 burger chain in the country, Burger King.

Calling it the largest menu expansion in the history of the franchise, the company recently announced a number of brand new items that will be featured on their menus in an attempt to draw more diners for breakfast. The new menu will only be available until 10:30AM, unlike some other chains that offer breakfast all day.

What’s on the New Burger King Breakfast Menu

Amongst the new additions to the Burger King menu, one can find the BK Breakfast Ciabatta Club. This is a sandwich with eggs, tomatoes, ham, bacon, American cheese and what is described as a “smoky” tomato sauce. The sandwich is served up on a Ciabatta roll for $2.89.

The burger chain also introduced some new breakfast platters including the “The Ultimate Breakfast Platter.” This meal comes with scrambled eggs, sausage, hash browns a biscuit and pancakes and will cost $4.29.

The company also has two cheaper options in the “Pancake and Sausage Platter” which will go for $2.89 and a platter with nothing but pancakes for $2.29.

Breakfast Value Menu & Seattle’s Best

In addition to the new sandwich and new breakfast platters, Burger King is introducing blueberry biscuits which will be served warm and covered in icing for $1. They will also be featuring coffee from the “Seattle’s Best Coffee” brand.

A company spokesman explained that the new push into breakfast menus was part of their strategy to expand into other markets, saying that while the company is known for their “superior burgers” they were hoping to get people in the door for other meals as well.

The announcement is one of several the chain has made in recent days, including an announcement of a plan to sell itself to private equity firm 3G capital for a reported price of $4 billion or $24 per share. This represents a premium of 46 percent over the asking price for the shares.

Tags: , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: