The New Mantra for Fast Food: Go Abroad Young Man (or Woman)

The traditional advice that was given in the 19th and early 20th centuries to any American wishing to make a fortune was to “go west young man.” Today, the advice to American fast food chains is to simply “go abroad.”

More and more American restaurant owners are finding the home market saturated and are moving to expand their offers overseas. Their hopes are that their fare may be considered somewhat exotic, or that it may cash in on America’s broad cultural appeal to foreign nations.

Two American Fast Food Sandwich Favorites

Among those making aggressive efforts to expand their operations overseas are the Quiznos chain and the Wendy’s/Arby’s Group. Other American restaurants that are focusing their expansion efforts overseas include smaller companies such as Freshli and The Great Steak and Potato Co.

Wendy’s/Arby’s created a separate entity—Wendy’s/Arby’s International—in order to compete overseas.  They have signed an agreement with the Wenrus Restaurant Group who will help them open a chain of 180 outlets featuring both brands throughout the Russian Federation.

The Fast Food Market in Russia

By contrast, McDonald’s by just finished their 20th year as a Russian restaurant. and they now boast 240 outlets across the country. Burger also recently expanded into Russia, opening their first restaurant in January of this year.

In addition to the Russian Federation deal, Wendy’s/Arby’s International just announced that they had signed a separate deal to open 24 outlets in Trinidad and Tobago, along with eight other locations in the Caribbean.

Steak and Potatoes

In other news, Great Steak and Potato Co., a smaller concern which serves cheesesteak sandwiches at their 161 American and Kuwaiti restaurants, announced they had signed a deal with Pastelerias Servicos Corporativos, SA de CV to create additional restaurants for the chain in Mexico. The company is set to open 30 restaurants across Mexico over the next five years.

Finally, Freshli, a small chain with 20 locations in the United States and Canada, has announced that they will be opening four new locations in Vienna.

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One Response to “The New Mantra for Fast Food: Go Abroad Young Man (or Woman)”

  1. PH Paper : Says:

    due to the busy schedules from work, most people would just prefer to eat on fastfoods `’

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